Poetry of Form
The focus of this project is on how design can be influenced by digital and technological transformation (computational design and digital fabrication processes) and how as a result it can modify and change social behaviors (sustainable consumption) that help to treat the environmental crisis. So the intent is to explore these aspects by optimizing different steps in the design process such as form-finding, functional- improvement and fabrication process by taking advantage of characteristics of materials. Each material has specific characteristics and limitations that designers can exploit as new design possibilities. These properties of the material, in an effective design process, should be taken into consideration in each phase of the creation of a product (form, function, and fabrication) and should ensure a balance between all phases.
Environmental and societal aspects.
This project wants to raise the awareness of people toward sustainable consumption and lifestyles in harmony with nature. Through innovation, it is possible to assist people to change their old consumption paradigm and adopt a new lifestyle that helps the protection of the planet’s resources. Sustainable consumption promotes environmental, social and economic benefits through recycling, reusing and reducing the amount of waste and allows us to control our negative impact on climate, the environment, and human health. The environmental strategy in the project is chosen on the basis of the circular economy system which can be as profitable as linear models and allows to keep enjoying similar products and services eliminating waste and the continual use of resources. For these reasons, the choice of material was based on its availability for everyone, recycle ability, structural characteristics, eco-friendly properties, and as much as possible, we aimed to use the waste materials of other companies. The design process itself aims the possibility of disassembling each piece. This has different benefits toward sustainable consumption such as an easier and faster recycling process as well as, replacing of failed components which gives a longer life cycle to the object.
Brief of the project.
This collection includes Milan chair and Apulia Table. Both narrate the artificial and natural beauties of Italy and remind the qualities that these two elements have in common which are magnificence, charm, and elegance.
The choice of material was based on its structural characteristics, availability for everyone, recycling ability, and eco-friendly properties.
• Corrugated cardboard layered enough times in alternate directions builds strength into the piece and makes it suitable for everyday use.
• It is easy to obtain such material even for free so people can gather their own cardboard waste and make furniture. One of the future scenarios for this project is just selling the design and cutting process to customers and they can bring their own material which means more recycling, of course, another scenario will be the use of other possible materials that can be reused and recycled.
• Cardboard is a good alternative to plastic that can compete with its light flexibility. It is an entirely biodegradable product in the short term and it is possible to recycle it up to 5 times, after which point it can still be used as compost or animal bedding.
High-Density Casein Laminated Pressboard (HDLC):
This specific material, High-Density Casein Laminated Pressboard (HDLC), is built up by a special recipe of the ABB Figeholm Elboard® HD company and laminated with casein glue. Casein glue is a type of adhesive made from milk protein. The glue is known to be very strong over a long period of time. To promote the circular economy and encouraging the reuse of waste material in the design process, we adapted the waste material of ABB Company to make some parts of the furniture. These waste materials would normally be sent to the incineration process.
Unfortunately, HDLC was replaced with OSB panels due to the complication of Covid-19 and the transportation issue.
The OSB panels used are provided by Tool-Space from the waste material of their building construction. This helped the project to stay in line with the criteria of the circular economy.
Thanks for technical support
Certema research & innovation - ( Tuscany-Italy)
Bertini Wood Workshop - ( Tuscany-Italy)
Tool Space - (Stockholm-Sweden)
Kapa Produktion - (Stockholm-Sweden)
Thanks for material support
Smurfitkappa ( Sweden) Sponsorship for the cardboard material
ABB ( Sweden ) Sponsorship for High-Density Casein Laminated PressedBoard (HDLC)
Special thanks to the amazing people who helped me with this project.
Gino Bertini, Mikael Beving, ,Dan Caldwell, Jean-Baptiste [JB] Gérard, Tomas T. Karlsson, Mariette Lindsjo, Kalle Palmgren, Henrik Sandén.